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    Our practice

    The team behind the system.

    Eighteen practitioners across leadership development, executive coaching, operations, neuroscience, policy, and instructional design. Built to install operating architecture, not run workshops.

    Portrait of Dr. Vic Baker, President and CEO of EquitiFy and visionary behind CHAMPS®.

    Dr. Vic Baker

    President and CEO, EquitiFy

    MBA, EILP

    Visionary behind CHAMPS®. Guest lecturer at the University of San Francisco and UC Berkeley.

    Dr. Baker leads the EquitiFy practice and works with senior teams to sustain CHAMPS®-aligned operating systems while maximizing performance. His career spans aviation systems, energy operations, engineering, executive leadership, and academic research at the doctoral level.

    He is a contributing author on the forthcoming CHAMPS® book (lead author Dr. Melvin Davis, Jr.) and the founding voice behind the EquitiFy Substack series on designed leadership.

    Leadership

    Portrait of Dr. Melvin Davis, Jr., CFO. Lead author, CHAMPS® book..
    Dr. Melvin Davis, Jr.
    CFO. Lead author, CHAMPS® book.
    Portrait of Victoria Evans, VP, Business Operations and Service Strategy.
    Victoria Evans
    VP, Business Operations and Service Strategy
    Portrait of Raymond Beasley IV, VP, Business Development and Client Engagement.
    Raymond Beasley IV
    VP, Business Development and Client Engagement

    Practice

    Portrait of Dr. Baron Brown, Director of Client Services, CHAMPS®.
    Dr. Baron Brown
    Director of Client Services, CHAMPS®
    Portrait of Dr. Beverly Davis, Director of Client Services, Leadership Development.
    Dr. Beverly Davis
    Director of Client Services, Leadership Development
    Portrait of Gayathri Riddhi, Sr. Advisor of Executive Coaching and Development.
    Gayathri Riddhi
    Sr. Advisor of Executive Coaching and Development
    Portrait of Tamicka S. James, Sr. Advisor of Executive Strategy and Transformation.
    Tamicka S. James
    Sr. Advisor of Executive Strategy and Transformation
    Portrait of Dr. Emily Murphy, Sr. Advisor of Neuroscience and Policy.
    Dr. Emily Murphy
    Sr. Advisor of Neuroscience and Policy
    Portrait of Debbie Toth, Principal Disability Consultant.
    Debbie Toth
    Principal Disability Consultant
    Portrait of Dr. Loren Hil, Career Advancement Executive Coach.
    Dr. Loren Hil
    Career Advancement Executive Coach

    Operations

    Portrait of Tammy Ellis, Executive Assistant.
    Tammy Ellis
    Executive Assistant
    Portrait of Brittany Cole, PMO Manager.
    Brittany Cole
    PMO Manager
    Portrait of Kazi Baker, IT Department Head and Consultant.
    Kazi Baker
    IT Department Head and Consultant
    Portrait of Shaihi Baker, Project Coordinator and Training Operations Manager.
    Shaihi Baker
    Project Coordinator and Training Operations Manager
    Portrait of Brian Bello, Research and Assessment Associate.
    Brian Bello
    Research and Assessment Associate
    Portrait of Christopher Smith, Assistant Facilitator.
    Christopher Smith
    Assistant Facilitator
    Portrait of Shannon Ladner-Beasley, Facilitator.
    Shannon Ladner-Beasley
    Facilitator

    Work with us

    Want to work with us?

    Book a 20-minute diagnostic call or email the practice. Most replies go out the same day.

    EquitiFy

    Operating architecture for organizations. Strategy, leadership, and culture, installed.

    Stevie Gold 2024
    Our brands
    AscendiFyNexus coaching platformFLōDIFY learning system on TalentLMS
    Office
    2300 Contra Costa Blvd
    Suite 200
    Pleasant Hill, CA 94523
    Connect
    Procurement Profile
    Entity: EquitiFy LLCCalifornia Entity #: 145-3940-7DUNS: 101028989CalTrans DBE: 21006478DGS Small Business: 2028427CPUC VON: 22000950NMSDC / WRMSDC MBE: WR07590
    CalTrans Disadvantaged Business Enterprise certified
    California DGS Certified Small Business
    CPUC Supplier Clearinghouse certified
    NMSDC Certified Minority Business Enterprise

    Strong leaders. Stronger systems. Sustainable performance.

    Elevate your leadership. EquitiFy® is the practice of translating principles into operating reality.

    © 2026 EquitiFy. AscendiFyNexus and FLōDIFY are platforms of EquitiFy. All rights reserved.