The new-in-seat executive
First 12 months in a role with real stakes. You want a partner to pressure-test decisions before you make them, not after.
Service
Executive Coaching
A thinking partner who will name what is true.
One-to-one coaching for executives who already know how to lead and want a partner who will tell them the truth. Engagements run 6 to 12 months and are anchored in the CHAMPS® standard.
Tell us where the work is hardThe higher you go, the less honest feedback you get. The people around a senior executive have incentives, and most of them point toward telling you what you want to hear. The result is a leader operating with a blind spot they cannot see, surrounded by people who will not name it.
Coaching with us closes that gap. We are not a cheerleader and we are not a therapist. We are a thinking partner with no stake in the politics, whose job is to help you see the situation clearly and decide well. The work is confidential, direct, and tied to the decisions in front of you.
Who this is for
Three places this work earns its keep.
The seasoned operator at an inflection
A scale-up, a turnaround, or a succession. The old playbook is not enough and you want to think it through with someone who will push.
The leader who has plateaued
Technically excellent, stuck on the relational and political dimensions that decide the next level. You want honest feedback you are no longer getting.
What you get
The deliverables, named.
- A confidential coaching engagement of 6 to 12 months with a senior EquitiFy practitioner.
- An opening assessment against the CHAMPS® standard to set the agenda.
- Regular sessions structured around the live decisions and relationships you are navigating.
- Direct, named feedback you are unlikely to get from anyone else in your orbit.
- Optional confidential stakeholder input gathered and synthesized on your behalf.
- A written development focus you and your coach revisit and update throughout.
How we work
Four phases. Mapped to CHAMPS®.
Diagnose, Design, Install, Sustain. Every phase carries a commitment from the framework, so the method is the same standard we hold ourselves to.
Phase 1
Diagnose
CHAMPS® commitment: Clarity
We assess where you are against the standard and where the real work sits. This is candid and confidential from the first session.
Phase 2
Design
CHAMPS® commitment: Honesty
We set a development focus and a working rhythm built around the decisions you actually face, not a generic curriculum.
Phase 3
Install
CHAMPS® commitment: Mastery
We work the sessions, pressure-testing decisions in real time and naming what others will not.
Phase 4
Sustain
CHAMPS® commitment: Sustainability
We close the engagement with the development focus internalized, so the discipline holds after the coaching ends.
Two illustrative engagements
What this looks like in practice.
Composite scenarios assembled from EquitiFy practice patterns. Names, sectors, and exact metrics have been altered to protect client confidentiality.
Why EquitiFy
A standard, not a personality.
This work is built on more than twenty years of practice with Fortune 500s, state agencies, and growth-stage operators, and it runs on CHAMPS®, the operating standard at the center of everything we do. The framework is what makes a single engagement a system rather than an event.
EquitiFy is a certified firm, recognized by the CPUC Supplier Clearinghouse, NMSDC, the California Department of General Services, and Caltrans. That matters when the buyer is a public agency or a procurement office that needs a partner who can clear the bar.
Questions
What buyers ask before they call.
How is your coaching different from other executive coaches?
We anchor every engagement in the CHAMPS® standard and we are willing to name what others around you will not. The relationship is confidential and the agenda is built on your real decisions.
How long is a coaching engagement?
Engagements run 6 to 12 months. Anything shorter rarely produces durable change; anything longer usually means the work has shifted and should be rescoped.
Is the coaching confidential?
Completely. What is said in sessions stays in sessions. When stakeholder input is gathered, it is synthesized so individual sources are protected.
Who are the coaches?
Senior EquitiFy practitioners with operating experience, not career coaches who have never carried a P&L or run a division. You are matched to someone who has sat where you sit.
Can coaching be combined with a leadership program?
Yes. We often pair one-to-one coaching for a senior leader with a cohort program for the layer below, so the standard is reinforced top and bottom at once.
Start with a diagnostic.
Most engagements begin with a 90-day read. We listen, observe, and produce a written view of where the organization stands and what we would do next. From there you decide.